Discover the crucial business drivers for data governance in this insightful blog post. Learn about compliance, risk management, privacy legislation, and master data management as key factors for successful data governance implementation. Start small, deliver measurable benefits, and gain business buy-in for your data governance program.


business drivers for data governance

I frequently hear data management professionals complaining about “a lack of business buy-in” or “a lack of executive sponsorship” for data governance. This perceived lack of support is a major source of frustration and is highlighted as the reason that data governance is not being introduced effectively at an enterprise level.

The problem, in most cases, is that the business benefits of data governance have not been clearly articulated.  In many cases, data management staff may not know where to start to identify potential benefits.

A few obvious candidates stand out:

1. Corporate Governance  

Following the Enron scandal the US government took action to hold directors accountable for the misrepresentation of financial results with the Sarbanes-Oxley Act.

Many South African companies have dual listings or international partners and have to comply with this act.  On the local front, King III is the most comprehensive set of guidelines yet published to ensure good financial governance for South African companies, while government entities must comply with the Public Financial Management Act (PFMA).

Are the underlying data management practices in place at your company sufficient to guarantee the accuracy of your financial results?

How much stock are you holding?

How much bad debt?

If you have a financial governance project running this would be a good place to look for a business case.

2. Privacy legislation

The Consumer Protection Act, the PCI-DSS (for credit card vendors) and the pending Protection of Personal Information Act (PoPIA) all require that sensitive data is secure, is of good quality, is accessed on a need-to-know basis only, and is disposed of when no longer needed.

Can your business accurately identify all instances of data that you hold for each client?

Which is the most up-to-date?

Who has access to it and do they need to?

Sensitive client data tends to spread across the enterprise into various departmental and product systems and managing this challenge is a governance problem.

3. Risk

Basel II (and the pending Basel III) and Solvency II are regulations set up to manage and assess risk for banks and insurance companies.

Organisations are required to establish a process for data quality management and account for adjustments to historical data. The regulations require that risk calculations must be “provably correct” based on ongoing assessment and monitoring of core risk data.  

Like any large program that touches all departments in the business a pragmatic data governance implementation will add value.

Compliance-driven business cases are built around the avoidance of penalties and fines, the reduction of financial and reputational risk and the cost savings that governance can bring to tasks that will have to be performed anyway.

4. Master Data Management (or other data-intensive IT projects)

Master data, by definition, is used for many purposes and across many areas of the business. Data governance helps to ensure that the MDM implementation takes all the necessary views and users into account and helps to manage conflict and resolve potential issues.

Data governance (and data quality) are recognised as critical success factors for MDM projects – why spend hundreds of millions on new systems without planning for success?

5. Duplicated effort

In many large organisations, we see huge duplication of effort as different teams try to address the same issue. At worst this may simply result in wasted expense – multiple projects trying to achieve the same result. In the worst case, projects may clash with each other – with one undoing the results of another.

One real example.

A project team was set up to capture missing ratepayer information for billing purposes. Another project was set up to remove ratepayers without a valid postal address. The result – one person capturing data and another, two cubicles away, deleting the records as quickly as they were captured.

A major benefit of data governance is the business alignment function – ensuring that all projects that will impact data are understood and coordinated across the enterprise. This can drive significant cost savings.

Conclusion

Ultimately your business case may start with one of these, or with something else entirely.

To find specific business cases you need to talk to these project teams and identify issues that can be related directly to data management.

I would recommend starting small – where can you deliver measurable benefits within your existing budget and capacity?

Additional business buy-in will come as you show value – remember to measure and communicate what you are achieving.

Please share your experiences – where has your governance program delivered value?

Where did you find traction and how did you sell it?

Responses to “What are your business drivers for data governance?”

  1. Bowie

    I like the fact that, in discussing/introducing data governance, you make reference to laws and regulations because data governance is about compliance and mitigating risks. One story given about data governance is to thin of our water or electricity supply: Underlying all this is data quality as the main driver.

    I also like the fact that business drivers are framed in questions? That is how business intelligence/warehousing solutions are designed/delivered: what are your KPI? How quickly do you want must the info be made available, at what level of accuracy, to enable you make decisions? That sort of thing.

    You’ve also addressed one of my gripes with data governance – though I see that you seem to have fallen into the same trap. Simply stated without tools data governance policies and whatnot will be pieces of paper on walls. Here is the rub: for example, does MDM need data governance or does data governance need MDM? I agree it’s a chicken and egg scenario but understanding the relationship is important. Under point 2 you alluded to customer info potentially being stored across many systems/processes. Data governance needs to track that data. One solution to that is if all the master data were managed in a single repository – but not necessarily – a federated SOA can achieve that. So in this case data governance does not need MDM. Looked from the MDM’s point of view, MDM is about presenting a single version of the truth and in so doing improving the quality of data. Invariably MDM would need to cleanse the data and there will fallouts from this process. These fallouts would benefit from a data governance structures that has identified policies and accompanying data stewards that must help clean the data. Question is should we then list MDM as a driver of data governce? To me MDM is a just a tool data governance needs to achieve its goals as aptly phrased under point 2.

  2. garymdm

    I agree 100% that data governance without tools is largely useless. IN previous posts I have discussed, this – in particular, the importance of data quality tools to generate measurable issues.

    There is a massive difference between logging an issue as “Our medium business credit risk data is bad” and logging the “3% (16436records) of our credit risk records have do not have the required collateral data captured exposing us to losses of $23.5million”

    I was simply trying to draw the link between data governance (as a theoretical construct) and the practical application of applying these constructs to the management of master data an enterprise level.

    Most research shows a string link between successful MDM implementations and a focus (before, during and after implementation) on data governance and data quality.

    However,the principles of data management as formalised by data governance can be applied far more broadly than just to master data – e.g. Basel II requires that transactional data used for risk calculation is managed and measured. So I would suggest that while MDM is useful for Data Governance it is not essential

  3. Bowie

    Agreed.

  4. Scott Delaney

    I like your comments about starting small. Data Governance initiatives often seem quite intangible  to sponsors when first raised and a big project with grand plans and similarly sized budget requests may well have them running a mile. 

    Compliance reasons can be a hard sell for big projects – I’ve seen tendencies to follow the path of least resistance to hit these requirements rather than addressing the larger issues with work around data governance. In other areas our compliance drivers aren’t as compelling. For example, in Australia we’re yet to be hit with a SOX equivalent and privacy legislation has fewer impacts than elsewhere in the world. 

    I advocate getting those small, quantifiable wins in first, either through small budget tactical pieces of work or even via under the radar skunkworks, and then using these success stories to show value, probably either through cost reduction or cost avoidance in these first cases. From there  it’s easier to go to the sponsors or funding bodies and start to propose larger or more wide ranging initiatives, although I favour keeping these early proposals highly measurable in what they’ll deliver. That way you (and the sponsors) will know when you’ve been successful. This goes to the excellent point you make about communicating the wins.

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